Melissa King, Author at Databox

Articles by author Melissa King

Melissa King Melissa King is a freelance writer who helps B2B SaaS companies spread the word about their products through engaging content. Outside of the content marketing world, she writes about video games. Check out her work at melissakingfreelance.com.

SEO for Startups: Tips and Warnings from 100+ Experts

Where should your focus be when you decide to perform SEO for your startup? Get the top tips and pitfalls from 100+ experts.

Marketing Feb 20

24 Examples of Stellar Instagram Business Profiles for Marketers on Any Budget

Oct 19

Google Ads Forecasting: How to Improve Your ROAS With Accurate Projections

Marketing Oct 19

How to Perform a Facebook Ads Audit to Maximize the Effectiveness of Your Campaign

Marketing Oct 19

How to Run a Successful Community Through Your LinkedIn Company Page

Marketing Oct 17

8 Essential Ecommerce Google Analytics Dashboards Recommended by Ecommerce Experts

Analytics Sep 22

Top 8 Dashboard Reporting Tools Chosen by Experienced Users

Reporting Sep 15

15 Expert Tactics for Engaging Hard-to-Reach Prospects in B2B

Sales Sep 14

10 Features Every Great Dashboard Tool Should Have

Analytics Sep 4

15 Popular Types of Youtube Videos in 2023 [Expert Recommendations]

Marketing Sep 4

What Is a SaaS Dashboard? Metrics, KPIs, and Examples

Reporting Aug 29

5 Tips on How to Improve Your Reporting Process in 2023

Reporting Aug 24

Understanding The Difference between KPIs, Goals, and Targets

Analytics Aug 23

6 Key Differences Between Data Analysis and Reporting

Reporting Aug 23

Dear Databox: How Do I Increase Traffic to My B2B SaaS Site?

Marketing Jul 18

Should More B2B Companies Invest in Organic Instagram Content?

Marketing Jul 11

How to Use YouTube for Demand Creation and Product Education in B2B

Marketing May 22

What’s a Good Email List Size for B2B Businesses?

Marketing May 9

Where Else Are Brands Advertising Amid Google and Facebook Ad Revenue Dips?

Marketing Apr 10

Who Gets the Best Use Out of Google Ads?

Marketing Mar 9

How Often Should Your Small Business Post on Social Media in 2023?

Marketing Mar 2

The Most Effective Way of Marketing a Company on Linkedin: 7 Tried & True Tips from Experts

Feb 6

How to Maximize Your Paid Advertising ROI in a World Without Cookies

Marketing Nov 28

8 Metrics and KPIs You Need to Track in Your Payroll Metrics Dashboard

Analytics Sep 7

How to Create Actionable Dashboards: 5 Best Practices (and Dashboard Examples)

Analytics Aug 17

The 13 Best LinkedIn Analytics Tools According to Business Power Users

Analytics Aug 8

Best Short Video Apps: When to Choose TikTok, Instagram Reels or YouTube Shorts

Jul 22

Data Trend Analysis in Google Analytics: 7 Best Practices for Measuring Your Marketing Performance

Analytics May 27

12 Best Metrics for Agencies to Include in Their Semrush Reports

Analytics Apr 18

12 Customer Support Tools for an Unstoppable Service Desk

Sales Mar 26

Lead Velocity: What Makes It the Most Important Metric for SaaS Businesses?

Analytics Mar 21

From Rookie to Smart Cookie: How to Be a Better Marketer in 2022

Marketing Mar 2

8 Ways to Choose the Right Facebook Ad Objectives for Your Agency or SME

Marketing Feb 17

SaaS Scaling: 8 Signs You’re Ready to Scale Your SaaS Business

Analytics Jan 26

How Automated Reporting Saved 16 Agencies Time, Money, and Headaches

Reporting Dec 13

How to Measure Profitability for Your Agency: 6 Strategies and Metrics to Keep an Eye On

Analytics Nov 26

How to Maximize Profit and Manage Revenue Streams: 8 Strategies for Agencies

Agencies Oct 18

7 Helpful Insights You Can Learn From a Data Attribution Report

Reporting Oct 4

9 Vital Small Business Financial Reports for Your Organization

Reporting Sep 6

8 Common Mistakes in Data Analysis for Marketers to Avoid

Analytics Aug 18

9 Small Business Performance Metrics Every Owner Should Monitor for Success

Analytics Aug 9

Facebook Ads for Ecommerce: 11 Ways to Optimize Ads for Your Online Store

Jul 12

16 Expert Strategies for Researching Your Ad Campaign’s PPC Keywords

Marketing Jul 6

11 Common Sales Mistakes to Avoid If You Want to Close a Deal

Sales Jul 2

13 HubSpot CRM Custom Fields You Should Setup

Sales Jun 18

Are Your Website Conversion Rates Dropping? Try These 20 Tips

Marketing Jun 14

15 Expert Tips for Maximizing Your Facebook Ad Conversions

PPC Jun 8

Cost Cap vs. Bid Cap: Which One Will Supercharge Your Facebook Ad Campaign?

Marketing Jun 2

Should You Upgrade to Google Analytics 4: 25+ Marketers Share Their Opinions

Analytics May 24

Facebook vs. Linkedin: Which Channel is Better for B2B Marketing?

Apr 22

How to Grow a Digital Marketing Agency: 20 Tried and True Strategies From Marketing Experts

Marketing Apr 15

14 Must-Ask Questions for Your Marketing Agency’s Prospective Client Questionnaire

Sales Apr 7

9 Ways to Increase Your Branded Search Traffic for High-Quality Leads

Marketing Mar 30

9 Facebook Pixel Tips and Tricks for Optimizing Your Ad Targeting

Mar 15

Maximize Paid Advertising with These 6 Ecommerce Facebook Remarketing Strategies

Mar 11

Monthly Recurring Revenue: 11 Tips for Improving Your MRR for Better Business Growth

Analytics Mar 2

The 11 Best Marketo Integrations for Marketers

Marketing Feb 24

Instagram Ads For Beginners: 8 Tips for Creating High-Performing Instagram Ads

Feb 19

Best Podcast Hosting Platforms: 15+ Marketers Share Where to Host Your Company’s Podcast

Marketing Feb 11

Stay on Top of Your Company’s Performance with These 9 Executive Dashboard Metrics

Management Jan 28

12 Expert Tips for Using Google Shopping Ads to Increase Sales

Marketing Jan 22

LinkedIn Outreach: Get a Response to Your Cold Messages with These 16 Proven Tips

Marketing Jan 7