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Integrations | Sep 15
Jessica Greene on November 1, 2019 • 26 minute read
And while it’s great to have lots of options, having too many options gets overwhelming quickly.
To help you create a shortlist of tools to consider, we asked 79 marketers to weigh in on the best HubSpot integrations.
Use these 40 highly-recommended tools (listed below in alphabetical order) to supercharge your HubSpot sales and marketing stack.
“I hit ‘Publish to HubSpot’ and all the code is already there. The value of it is that it can save up to 90% of development and design time when building new landing pages and email templates. Every agency should get it,” Wells says.
“In addition to offering templates for different kinds of ebooks/content offers, it has a drag-and-drop wizard interface that makes it easy to use for people who are not design- or tech-savvy.”
“You can use Beacon on its own and just manually import content—which is okay—but if you use HubSpot’s CMS to publish your blog, you can import your blog posts into an ebook template.”
“This automatically formats the content according to the template, making it possible for you to create an ebook from blog content in as little as five minutes.”
“Plus, you can create and save templates, which is extremely helpful if you are creating content offers for different clients. It just takes an hour or two to set up your brand templates, and then it’s easy as pie in the future,” Stobierski says.
“Many times, the effectiveness of campaigns is only measured with online forms,” says Remington Begg of Impulse Creative. “CallRail allows us to track (and record) incoming calls, understand the intent of the calls, and see source details.”
“It integrates with HubSpot and will match the phone number to the contact database if it exists. You also have the option of letting the call create a new contact in HubSpot,” Begg says.
“This tool allows for direct integration of HubSpot forms, which facilitates seamless lead flow integration from inside the interactive module. It’s seamless and intuitive,” Lanaway says.
“There’s a dedicated integration you can easily take advantage of if you use both HubSpot and CloudTalk. As a matter of fact, you can try it for free for three months. It’s all very simple and can save you a lot of time and effort in the long run.”
“Basically, it lets you immediately initiate calls by clicking on your HubSpot contacts, access caller information right away, or synchronize all the notes, tags, contacts, and even recordings.”
“As a result, you can access relevant information quicker (which is always kept up-to-date across all systems), increase the productivity of any team that offers phone-based support, automate repetitive tasks, and discover a lot of new opportunities for your business,” Teter says.
“Databox has taken our reporting out of Excel spreadsheets and enabled us to give clients attractive dashboards—with just the stats they care about—that they can check any time,” says Damien Elsing of CLCK Digital.
“It makes it simple to see all your performance data in one view,” says David Carpenter of Connection Model. “It seamlessly integrates with HubSpot and lets you select custom rules and segments with Google Analytics, too. We love that we can view HubSpot data right next to Google Analytics data.”
“Databox’s HubSpot CRM and Marketing templates were developed so HubSpot customers can instantly see their data with little-to-no customization needed,” says Mike Donnelly of SeventhSense. “But Databox also gives me the ability to build what I want to see and customize how I want to see it.”
“The intuitiveness of the system is second to none. Every other visualization tool I’ve used in the past is incredibly complex, and I’ve had to get a developer or support involved to help with the process of getting my answer. Databox doesn’t have this problem; it’s an absolute no-brainer,” Donnelly says.
Martha Madero of Grou agrees: “For me, the value is the simplification of the integration. Not having to create an API to get the data and being able to get answers without having to go into HubSpot is invaluable.”
Editor’s note: Want to try Databox’s HubSpot integration for yourself? Grab this free Marketing Overview dashboard that combines data from both HubSpot Marketing and Google Analytics to show you how well your website is performing at generating new leads.
“Setting up a Drift bot on your site can dramatically increase conversions, decrease shopping cart abandonment, generate pre-qualified sales leads, and provide instant customer support.”
“By using Drift we have significantly increased our leads,” says Raylee Melton of SparkReaction.
“Integrating Drift with HubSpot keeps all your conversations and activity visible from within HubSpot. Existing contacts can be synced with Drift so they can be recognized by Drift bot. Drift conversations are logged via HubSpot records, and transcripts can be downloaded,” Wingad says.
“The integration takes the pain out of having leads live in two disparate systems,” says Stuart Arsenault of Smile.io. “The value of forms/chat is that the data automatically populates into your CRM for reps to reference at a later date. With this roadblock gone, chat becomes painless and our reps love using it.”
“For marketers wanting to streamline event management, Eventbrite handles event bookings, registrations, attendee and waitlist management, payments, reminders, and notifications,” says Sarah McIntyre of Bright Inbound.
“The Eventbrite integration with HubSpot connects your online and offline marketing efforts,” says Kelly Jackson of Pyxis Growth Partners. “You can collect leads into HubSpot, track who’s registering for (and attending) your events, and communicate more easily with your registrants before and after the event.”
“Registrants will automatically be added to HubSpot as new contacts (or if the contact already exists, they will be marked and added to the event registrants list),” says Austin Muse of Adhere Creative.
“This gives you the ability to monitor their activity on your site, track progress through the buyer’s journey, and set up workflows for customized event reminders and follow-ups,” Muse says.
“The integration allows us to track contacts all the way from ‘attract’ content through to event registration and beyond,” says Charles Southey of Forge.
According to Janice Wald of Mostly Blogging, connecting Facebook and HubSpot lets you:
“With this HubSpot integration, I can see what my Facebook Ads spend and CTRs are without logging into Facebook,” says Bob Burk of Hubwerks. “When I pull from the CRM, I can see data that would require filters to set up or isn’t actually available in the HubSpot platform.”
“It helps us attribute leads to the exact Facebook campaign ad set and ad creative,” says Rajagopalan C of Inbound Mantra.
Editor’s note: Using Databox, you can consolidate data from HubSpot and all of your organic and paid social channels. Grab this free Inbound Social Media Performance dashboard to get started, consolidating data from HubSpot Marketing, LinkedIn, Twitter, Facebook, and Instagram.
“The value of this integration is that it enables companies to get all the benefits of HubSpot whilst maintaining the existing CRM and ERP functionality of Dynamics,” Blake says.
“Not only does sending email via Gmail create and record a new account in HubSpot (which saves a lot of time) it also records the email history. However, these aren’t the biggest benefits!”
“One extremely useful element is that when a customer opens an email, it can alert you to this fact. This is incredibly powerful, especially if you send client quotes or proposals via Gmail. By knowing that a client has opened your pitch in real-time, it allows you to make a call to them at a strategic point, following up at the right time.”
“You know when they are considering your offer and are in a buying frame of mind, which helps you engage when they are ready. It has worked wonders for us,” Buxton says.
“The integration between Google Ads and HubSpot allows us to see each lead that comes from our paid search efforts and what actions they took on our website, and it delivers all of this information to our sales team,” says Morgan O’Mara of Altvia Solutions.
“This provides enormous value. Not only can we use these insights to optimize our paid search channels, but we can also create a more personalized and tailored experience for each user,” O’Mara says.
“Our company revolves around Google Calendar,” says Bryan Pattman of 9Sail. “We have multiple internal meetings throughout the week along with countless external meetings with potential and existing clients. This integration allows our team to be very efficient when it comes to planning out our weeks.”
“Every employee uses HubSpot meeting links that integrate with Google Calendar to book our appointments. We used to send out multiple potential times for our clients to meet with us and would have to put a placeholder on the calendar for those times to avoid double booking.”
“With HubSpot meetings, we are able to send out a single link with all of our availability. Once the client selects a time that works for them, it automatically creates an event on the calendar and removes that availability for future clients opening the link.”
“With the HubSpot integration, you can combine data from Google Search Console and HubSpot. This makes it easy to see how leads found your website and where you should make adjustments to improve your organic traffic,” Buchle says.
“The HubSpot integration allows us to tie in our clients’ current standard or conditional forms directly with specific lists in HubSpot. HubSpot allows us to easily put these contacts into workflows and get them into a nurturing campaign,” Oskow says.
“Hotjar allows you to use heatmaps to see what your visitors do on your website,” says Adam Hempenstall of Better Proposals. “You can also use polls to get their opinions on your offers, website design, features, etc.”
“The Hotjar integration connects your HubSpot leads with the polls that they take. In other words, if someone who’s in your database chooses a certain option on your poll, you will be able to see the choice they made in their profile.”
“We use this to determine whether someone is a marketing-qualified lead or a sales-qualified lead by asking questions such as ‘Are you looking for software to automate your proposal writing?’ We know right off the bat if we can make a sale or not,” Hempenstall says.
“It gives you seamless insight into your website so you can perform higher-quality and more effective CRO,” says Liam Barnes of Directive.
And Chris Fell of g2m Solutions says you can also “segment the data based on user behavior and target your market with custom messaging.”
“Insycle lets you manage data more effectively in all your various systems,” says Spencer Grover of LevelJump. “I use it to clean up duplicates, prevent account duplication, and mass-update accounts.”
“Basically, it makes your HubSpot data infinitely more manageable and lets you create automation rules to get and keep your data clean. And the best part is that it’s outrageously easy to use. If you can use Google Sheets, you can use Insycle.”
“It integrates with HubSpot by essentially taking all your records and somehow mirroring them so you can manipulate data outside of HubSpot and then push those changes back into it,” Grover says.
“Integromat is a superpowered version of Zapier,” says Elad Levy of Fixel. “I use it to connect all my favorite tools without using code: Elementor Forms, our user console, SendGrid, HubSpot, Slack, Google Analytics, etc. It powers much more complex workflows than I can create with Zapier.”
“The integration enables me to connect HubSpot with any tool by triggering a webhook from HubSpot or sending data into HubSpot. For example, we connected it with our operational database so that all of our data syncs across HubSpot and our database via Integromat, triggering actions on both ends,” Levy says.
“Justuno helps with conversion rate optimization with intelligent and personalized pop-up ads,” says John Turner of digitalJ2. “It drives personalized website and ecommerce experiences that maximize engagement, lead capture, and sales by integrating with HubSpot’s smart list segmentation.”
“The value of having LinkedIn Ads and HubSpot integrated is that LinkedIn feeds campaign performance metrics to HubSpot to allow a marketer to have campaign results all in one place with other marketing initiatives in the HubSpot platform,” says Noelle Del Grippo of Sagefrog Marketing Group.
“One great feature is when running a lead generation campaign on LinkedIn, once a lead is tracked by filling out a lead generation form on LinkedIn, the lead is automatically added as a contact to HubSpot.”
“This allows the marketer to stay within HubSpot and still get all the results/metrics that are presented in the LinkedIn campaign manager,” Del Grippo says.
“LinkedIn Sales Navigator is a great prospecting and researching tool,” says Michael Oh of TSP. “It allows you to research prospects by industry, position, geography, even their level of activity on LinkedIn. HubSpot is not needed, but the integration is very cool.”
“When looking at a contact in the HubSpot record, it pre-populates a pane on the window with the contact’s information and a quick link to save their contact information to Sales Navigator. You can see how many connections they have, their role and location, and there’s a link to send them an InMail,” Oh says.
“Lucky Orange is a user experience improvement tool,” says Jonathan Stanis of Weidert Group. “It helps us by providing heat maps, visitor recordings, form analytics, polls, and more. With these insights, we can understand how our visitors are interacting with the websites we maintain and improve.”
“Lucky Orange integrates with HubSpot by allowing you to see how specific leads interact with your website. Have a lead that converted into a customer? Use the information in their recordings to discover their buyer journey.”
“Conversely, if you have a lead that has not yet converted, you can see how they have interacted with your site to determine if there are improvements you can make so that they will convert,” Stanis says.
“Rybbon streamlines the rewards and recognition process and fully integrates with HubSpot,” says Marina Devalia of Higher Logic. “Campaigns are easily administered and gift card codes are automatically processed, tracked, and released to appropriate leads and/or customers in our database.”
“The Survicate HubSpot integration allows us to receive answers to our Survicate NPS survey in real-time in HubSpot and trigger an alert/task to our customer success team,” says Edouard Borie of Flexy.
“It’s super easy to synchronize. Our customer success team is now able to call back our customers in less than a minute and make sure they keep being satisfied with our product,” Borie says.
“PandaDoc allows for the automation of the majority of sales documents, which are often time-consuming to do manually,” says Joe Bailey, Business Development Consultant at My Trading Skills. “These documents include agreements of contracts, quotes, and proposals.”
“It creates professional online documents, is an awesome replacement to the PDF, and it has transactional functionality within the docs,” says Daryn Smith of MPULL. “With the integration, you can populate documents to make them custom and personalized using the rich data profiles that are stored in HubSpot.”
“You can easily pull contact info directly from the CRM into your contract or proposal,” says Kyle Kramer of Hüify. “This allows for the quick creation of error-free contracts. Anyone who has ever sent a contract with a typo will instantly see the value.”
“We just create the templates we need and use most often inside of PandaDoc, inserting custom fields that reference data points in HubSpot,” says Matt Hodkinson of Influence Agents. “When we need to run off a new document for a client or prospect, we simply fire up the contact record in HubSpot, select the required template from the PandaDoc section, and hit create!”
“It couldn’t be simpler and has reduced the amount of time it takes to create important documents by hundreds of hours monthly,” Hodkinson says.
“Proposify is a great tool for building and managing great proposals,” says Dan King of Fistbump Media. “Everything is managed online, including reporting on how much time your potential clients spend reviewing each page of the proposal.”
“Using Proposify has helped me increase my close rates—and for deals that are 50% higher than similar non-Proposify managed deals.”
“The integration with HubSpot is two-way. I can pull contact information from HubSpot into Proposify for building into a proposal, and proposal status is updated back to HubSpot for updating the deal (and lead) status for the contact.”
“It makes the process for updating contacts, proposals and deals pretty seamless,” King says.
“It updates the deal stages and amounts, and we can also see when people are opening our emails,” says Kelly Donahue-Piro of Agency Performance Partners.
“Salesforce is the gold standard for client and prospect management,” says Luke Wester of Miva. “HubSpot and Salesforce sync contact and company information. The benefit of this is the ability to nurture prospects in HubSpot and push them to Salesforce once they are qualified.”
“This provides the sales team with leads that have shown buying interest rather than someone who has just signed up for a newsletter,” Wester says.
“HubSpot accepts leads from Salesforce and automatically updates the database,” says Paul Dunn of 360 Degree Media Group.
“It’s a bridge between your marketing database and your sales database, allowing activity and information to move seamlessly between the two,” says Vincent Schneider-Archuleta of Cloud Consulting Group.
“With the HubSpot-Salesforce integration, your sales team will consistently have the most up-to-date leads from your marketing team, and your marketing team will know the latest information on those opportunities,” Schneider-Archuleta says.
“It analyzes the engagement data in your HubSpot account and delivers each of the emails you send at each individual’s best time—the time the data has shown that the individual is most likely to engage with emails,” says Laura MacPherson of LeadG2.
“This increases email open and click-through rates,” says Damien Elsing of CLCK Digital. “It’s a one-time setup, and then they can easily pull the data they need from HubSpot’s back end.”
“Seventh Sense is different than many tools,” says Ed Marsh of Consilium Global Business Advisors. “It doesn’t just make work easier; it makes work better.”
Editor’s note: Track the performance of your HubSpot and Seventh Sense email campaigns in Databox by grabbing this free Seventh Sense + HubSpot Email Marketing Source dashboard.
“Slack is a fantastic internal communication tool,” says Darko Jacimovic of What To Become. “My team is scattered around the world, and Slack is our go-to tool for real-time, remote collaboration. We use it to discuss business and make quick decisions or solve various issues.”
“With the integration, Slack enables instant notifications about new projects or tasks on HubSpot. It’s an indispensable tool for my team. Together, these two apps make remote work in marketing smooth and convenient,” Jacimovic says.
“SnapApp makes it easier to create engaging content (assessments, interactive videos, quizzes, infographics) than the old method that required a lot of development work,” says David Pereira of GET LIFT Agency. “Our design team loves it.”
“The value of the HubSpot integration is being able to match user fields from both tools to enable better forms,” Pereira says.
“SurveyMonkey empowers companies to build quick surveys and gather real-time insights from their database,” says Elyse Flynn Meyer of Prism Global Marketing. “Surveys can be used to gauge interest from prospects, gather NPS scores, get market information, understand what customers are thinking, and much more.”
“With the HubSpot integration, you can:”
“The importance of this is that you can segment contacts based on how they respond to surveys, which allows you to market to them and connect with them at various levels of the buyer’s journey.”
Lex Hultquist of Thread Marketing Group says you can also “send automated campaigns based on survey responses or other collected data that may not have been already available in HubSpot.”
“There are countless ways to utilize the SurveyMonkey and HubSpot integration, and the data you can gather from surveys and use in your marketing efforts is truly invaluable,” Meyer says.
“TrenDemon tracks how people actually convert on your website—what pages they visit that drive conversion—and then automates the presentation of content to web visitors based on what is most likely to get them to take the next step based on that data,” says Bill Peatman of Alaniz Marketing.
“We have our idealized buyer’s journey with it. TrenDemon shows us what the real buyer’s journey is and helps us optimize it,” Peatman says.
“On top of providing beefy data on everything you could ever need from a video marketing aspect, TwentyThree has a super-powerful API toolkit that allows you to build video into nearly every aspect of your website and elsewhere—all while maintaining brand aesthetics.”
“It integrates with HubSpot through contact-specific video viewing properties. The integration allows you to segment data by the percentage of video watched, the specific video they watched, or the specific video on which they filled out a collector form.”
“It’s a must-have if you are serious about video—but even more serious about who is watching and why,” Burgess says.
“Typeform allows you to create visually interesting, interactive forms for lead generation, surveying, quizzes, etc.,” says Jessica King of Botkeeper. “You can put together awesome-looking interactive content that keeps your prospects engaged while collecting contact data in a way that makes it fun for the user.”
“HubSpot integrates with Typeform by capturing the data the user has filled out and pushing it to a corresponding contact record in HubSpot (or by creating a whole new record).”
“One big thing HubSpot forms can’t do yet is if/then logic during form design. In other words, if you want to take someone down a different path based on how they’ve answered questions, it’s next to impossible. Typeform, however, does support conditional logic.”
“Not only can you take users down different paths of questions depending on how they’ve replied, but you can also direct them to different thank you pages or destinations post-form-fill.”
“With the native integration with HubSpot, you can tie everything together very well. We use it for our qualification forms, and the end result is as seamless as a typical HubSpot form experience.”
“The contact data is updated properly on the contact records, and the conversion triggers the nice form notification for the record owner. Lastly, you can find the form analytics in the same area as your HubSpot forms. It’s killer,” King says.
“Unbounce makes it easy to create effective landing pages quickly,” says Danielle Edwards of Artonic Web. “Landing pages are used in multiple ways in content marketing and automation. By integrating Unbounce with HubSpot, a company can create a good landing page very easily.”
“Vidyard records videos and saves them in the cloud,” says Michiel Koers of Topic Creatieve Communicatie. “We use it for sales to send videos to prospects, then we can use the video data to build workflows and lists.”
“A simple example is an internal workflow that sends an email to a sales rep if a prospect watched a video but did not respond to the email. Vidyard can show you data about video views on its own, but the integration with HubSpot makes sure we have all the data about the prospect in one place.”
“Dynamic lists with prospects who did or didn’t watch a video make sure everyone gets the follow-up they need,” Koers says.
“Vidyard goes beyond just video hosting,” says Drew Cohen of SmartBug Media. “There’s major SEO value and huge sales enablement value in creating video content for prospects that resonates and speaks to their pain points and goals.”
“With the HubSpot integration, marketers have the ability to add HubSpot forms and links to web pages, as well as unlocking the ability for visitors to book meetings. The great thing is that all of this can be done right from the video,” Cohen says.
“Integrating Vidyard with HubSpot is all about collecting the data,” says Mike Golpa of G4 by Golpa. “The data produced lets you know how long audiences watched videos and how many videos. This data can be essential for building better marketing campaigns.”
“Wistia is a video hosting platform with its own built-in analytics and inbound marketing tools,” says William Taylor of MintResume. “You can use it to better customize your video content instead of using YouTube embedded videos on your website.”
“The integration allows analytics and lead generation data to be shared directly with HubSpot,” says Jordan Lanciault of Agricen. “We can generate CTAs to drive traffic to our site, capture leads during video playback, and track engagement with our content across the site for each contact.”
“The value is in being able to build and track video campaigns as if it were just another component of the built-in HubSpot suite,” Lanciault says.
“You can recognize when leads are engaging with your videos, how video is assisting leads to move through the funnel, and how video in general is helping you convert and close more and better leads into paying customers (ROI),” says Gabriel Marguglio of Nextiny.
“You can also create triggers from video engagement and use it on workflows to create next steps and, for example, notify salespeople that they need to contact a lead that just watched a video,” Marguglio says.
“It’s great for hosting a webinar and moving prospects up a lifecycle stage or scoring them for watching over a certain percentage of the webinar,” Stephen Plotkin of Indigo Inbound says.
“Zapier is an online automation tool that allows sending data between two applications or services automatically,” says Agnieszka Sienkiewicz of Tidio. “With Zapier, you can easily automate repetitive tasks/actions which otherwise would need to be done manually.”
“Zapier allows users to integrate tools with each other and automate tasks,” says Jonathan Aufray of Growth Hackers. “It’s a great tool for productivity and automation.”
“It connects everything,” says Meg Coffey of Coffey & Tea. “I would be lost without Zapier. Well, I wouldn’t be lost, but I would definitely be slower. It allows me to automate menial tasks and ensure there is a connection between all of my tools.”
Many respondents shared examples of the benefits they get from HubSpot’s Zapier integration:
“Zapier is a means to connect HubSpot to a huge selection of other third party web applications,” says Jon Sasala of Morey Creative Studios. “This lets you do incredible things and requires zero understanding of code.”
“It works with HubSpot to allow efficiency in the hectic workspace. Marketing and sales can work together flawlessly with instant integration of contact details, meeting events, leads, and more,” Flythe says.
“It provides a great webinar experience for prospects,” says Meghan Durett of Square 2 Marketing. “It integrates to enter webinar registrants into HubSpot and communicate with them.”
Now that you’ve learned more about the 40 best HubSpot integrations, you might be wondering which integrations are the best of the best. The integrations that received the most overall votes included Zapier, Hotjar, Seventh Sense, Wistia, and Eventbrite:
And if you didn’t find the exact tool you were looking for in this list, you can visit HubSpot’s App Marketplace to view all of its integrations—or to check out its list of the 42 most popular HubSpot integrations.
Originally published in March 2018, this post has been updated with several new recommended HubSpot integrations from our community of contributors.
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