SEO Overview Dashboard Template

Template created by Pepperland Marketing Pepperland Marketing
Use this free SEO overview dashboard template to track the overall performance of your SEO efforts. Easily track keyword rankings, clicks by search queries, inbound links, your ranking distribution, and much more.

Uses one-click integrations:

  • Google Analytics Google Analytics
  • Google Search Console Google Search Console
  • SEMrush SEMrush
  • Moz Moz

If you don’t use Google Analytics, Google Search Console, SEMrush or Moz, you can pull data from any of our 70+ one-click, native integrations or from spreadsheets, databases and other APIs.

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What you’ll learn from this SEO Overview Dashboard template

Connect Google Analytics, Google Search Console, SEMrush, and Moz and learn:

  • What is my website’s spam score? Measure the quality of your website by how many spam flags it has. The spam score of a website is graded between 0 and 17 and it reveals how spammy or trustworthy your website is. It is important to closely monitor your site’s spam score so as to avoid being penalized or banned by Google.
  • How many websites are linking to my website? See how many unique root domains are linking to your domain or page. This metric says a lot about your link building strategy and can determine your overall domain authority and volume of organic traffic you generate.
  • Are we generating high authority backlinks? Measure the value of dofollow backlinks coming to your website (internal and external backlinks). See how much authority is being passed to your website over time as a result of high authority websites linking to it.
  • What’s the domain authority of my website? See how well your website is doing in search engine result pages in the current month. The higher your domain authority the more likely you are to rank higher in search engines. If your domain authority is low, you could be losing out on opportunities to compete for competitive keywords, thus resulting in huge losses in traffic and ranking.
  • Which keywords rank the best in search results? See how your website’s keyword rankings are distributed in Google search results at any period of time. Track how certain keywords gain or lose traffic in SERPs. Is this a result of some changes you made? Follow up with a plan to make improvements.
  • Is my website SEO friendly? Identify all issues that are negatively impacting your website’s search engine performance such as broken links, redirects, blocked webpages, and so on. Evaluate the health of your website by how severe these issues are and its impact on your traffic and conversions and make a plan for improvements.
  • What’s our average search position? Track your average search ranking position in Google and use this information to make necessary adjustments to your overall SEO strategy. Is your average position rising? Declining? Measure progress over time to get a better understanding.
  • Which search queries generate the most clicks back to my website? See which search queries result in the most clicks back to your website. Use this information to better understand the intent of your audience and make adjustments to your content and SEO strategies based on what you learn.
  • What’s our click-through rate (CTR) in search engines? Track your overall click-through rate from your search engines listings. Use this information to make improvements to your content, page titles, meta descriptions, etc., in order to improve the overall engagement with your search engine listings.

What other campaign metrics can you track and visualize with Google Analytics?

  • Website traffic and conversions
  • Traffic and lead demographics
  • Social media engagement
  • Paid advertising
  • Landing page performance
  • Campaign performance using custom events

There are many, many different metrics and metric combinations you can track using these integrations. And in Databox, you can quickly visualize 100s of Google Analytics metrics in a variety of different ways.

Read more about Databox’s Google Analytics integration.


What else can you track and visualize with our integration with Google Search Console?

  • Impressions, clicks, and click through rate (CTR) by page, search query, and more
  • Impressions, clicks, and CTR by country, device, and search type
  • Average search position
  • Positions by pages and queries
  • Number of queries on position, and more

There are many, many different metrics and metric combinations you can track using Google Search Console. And in Databox, you can quickly visualize 100s of Google Search Console metrics in a variety of different ways, alongside all the important metrics from other data sources you’re using.

Read more about Databox’s Google Search Console integration.


What other campaign metrics can you track and visualize with Moz?

  • Domain authority
  • Page authority
  • Inbound links
  • Top linking domains
  • MozRank
  • Competitor intelligence, and more

There are many different metrics and metric combinations you can track using these integrations. And in Databox, you can quickly visualize dozens of Moz metrics in a variety of different ways.

Read more about Databox’s Moz Integration.

Google Analytics Google Analytics metrics included in this template
  • Organic Sessions

  • Organic Goal Completions

Google Search Console Google Search Console metrics included in this template
  • Clicks

    Number of Clicks from a Google Search Results Page that landed the User on your Site during the specified Date Range.

  • Clicks by Queries

    Number of Clicks from a Google Search Results Page that landed the User on your Site during the specified Date Range split up by Queries.

  • CTR

    Click-through Rate (Click Count divided by the Impression Count) during the specified Date Range.

  • Impressions

    How many Links to your Site a User saw on Google Search Results, even if the link was not scrolled into View during the specified Date Range. However, if a user Views only Page 1 and the Link is on Page 2, the Impression is not counted.

  • Position

    Average Position of the Top most Result from your Site during the specified Date Range. So, for example, if your Site has three Results at Positions 2, 4, and 6, the Position is reported as 2. If a second query returned Results at Positions 3, 5, and 9, your Average Position would be (2 + 3)/2 = 2.5.

SEMrush SEMrush metrics included in this template
  • Blocked Pages

    Total number of Blocked Pages found during the Last Audit. The metric can be found in the Site Audit. No historical data is available from before initial connection.

  • Broken Pages

    Total number of Broken Pages found during the Last Audit. The metric can be found in the Site Audit. No historical data is available from before initial connection.

  • Pages with Issues

    Total number of Pages with Issues found during the Last Audit. The metric can be found in the Site Audit. No historical data is available from before initial connection.

  • Healthy Pages

    Total number of Healthy Pages found during the Last Audit. The metric can be found in the Site Audit. No historical data is available from before initial connection.

  • Redirects

    Total number of Redirects found during the Last Audit. The metric can be found in the Site Audit. No historical data is available from before initial connection.

  • Keywords in TOP 10

    Total number of Keywords that bring a Domain to the Top 10 of Search Results. The metric can be found in the Position Tracking.

  • Keywords in TOP 100

    Total number of Keywords that bring a Domain to the Top 100 of Search Results. The metric can be found in the Position Tracking.

  • Keywords in TOP 20

    Total number of Keywords that bring a Domain to the Top 20 of Search Results. The metric can be found in the Position Tracking.

  • Keywords in TOP 3

    Total number of Keywords that bring a Domain to the Top 3 of Search Results. The metric can be found in the Position Tracking.

  • Estimated Traffic

    Share of Traffic driven to the Website with a particular Keyword. The metric can be found in the Position Tracking.

  • Relative Visibility

    How Relatively Visible the Domain, Subdomain or URL you are Tracking is based on the Keywords Added to your Position Tracking Project. The metric can be found in the Position Tracking.

Moz Moz metrics included in this template
  • Subdomain Spam Score

    Spam score for the page's subdomain during the specified date range.

  • Domain Authority

    A normalized 100-point score representing the likelihood of a domain to rank well in search engine results during the specified date range.

  • Top Inbound Links by Domain Authority

    Top Inbound Links by Domain Authority during the specified date range.

  • Total external inbound links

    Number of external links to the root domain, including nofollowed links during the specified date range.

  • Linking Root Domains

    Number of root domains with any pages linking to the root domain of the URL during the specified date range.

  • External Equity Links

    Number of external equity links to the URL during the specified date range.

  • Top Inbound Links by Page Authority

    Top Inbound Links by Page Authority during the specified date range.

  • MozTrust

    MozTrust of the URL, in the normalized 10-point score (utrp) during the specified date range.

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Explore all of Databox’s functionalities:

Customize this dashboard with Databox

Sometimes, you’ll want to dive deeper into performance. When you need to customize this template (or any other dashboard) to include different metrics, add metrics from different sources, etc., you can do so by using Databox’s Dashboard Designer.

The Designer allows you to easily drag-and-drop metrics and visualizations from any data source right into your dashboard.

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