Determine what's successful and where there's room for improvement
- Which channel brings the most visitors to your site?
- What have you been doing to nurture each channel? Is it reflected in these KPIs?
- Are you reaching your goals for each traffic from each channel?
Key Metrics (Campaign Level)
- Overall Bounce Rate, Pages/ Sessions, Average Session Duration, Goal Completions
- Organic, Referral, Direct, Social, and Other channels