Google Ads Campaign Engagement Dashboard Template

Template created by 30 Degrees North 30 Degrees North
Use this free Google Ads dashboard template to track the efficiency of your campaigns, the keywords driving the most engagement, and more.

Uses one-click integrations:

  • Google Analytics Google Analytics
  • Google Ads Google Ads

If you don’t use Google Analytics or Google Ads, you can pull data from any of our 70+ one-click, native integrations or from spreadsheets, databases and other APIs.

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What you’ll learn from this Google Ads Campaign Engagement Dashboard template

In this Google Ads campaign engagement template, you’ll have a general overview of how your campaigns, the keywords driving the most engagement, and more at-a-glance. No more digging around for the data. Simply connect your Google Ads account and you’ll learn:

    • How often does my target audience see my advertisement? See the total number of times your ad gets viewed by your audience on Google or the Google display network. You’ll be able to see what days your ad impressions peaked or dropped in a certain month (or in comparison to the previous month), which is useful for spotting campaign fatigue or issues with audience targeting.
    • Is my click-through rate (CTR) increasing or decreasing? Easily track your click-through rate (CTR) over time to see if you’re improving the engagement from your campaigns. Pinpoint the exact days where clicks were higher (or lower) and optimize and make adjustments based on what you learn.
    • Which days are my ads receiving the most clicks? View the total number of times, by day, people clicked on your ad over the last 30 days. This is helpful for understanding which campaigns, ad groups, and ads perform best over a given time period.
    • What’s my cost per click (CPC)? See how your CPC is trending over the last 30 days. Has it increased or decreased? Use this information to make the necessary adjustments to your ad campaigns and/or audience targeting.
    • Which keywords are driving results? See which keywords generate the most impressions and clicks and better understand which campaigns can drive the results you need and identify opportunities for additional keyword targeting.

Pull additional data using our deep integration with Google Ads.

What else can you track and visualize with our deep integration with Google Ads? When it comes to analyzing your campaigns, pretty much anything:

  • Impressions, clicks, and conversions
  • Cost analysis
  • Keyword analysis
  • Conversion analysis
  • Engagement by Ad, Ad Group, and Ad Campaign, and more.

There are numerous metrics and metric combinations you can track using Google Ads. And in Databox, you can quickly visualize dozens of Google Ads metrics in a variety of ways.

Read more about Google Ads integration.

Google Analytics Google Analytics metrics included in this template
  • Sessions

    Number of Sessions during specified Date Range. A session is the period time a user is actively engaged with your website, app, etc.

  • Sessions by Channel

    Number of Sessions during specified Date Range split up by Channels.

  • Events

    Number of Events occurred during specified Date Range.

Google Ads Google Ads metrics included in this template
  • Avg. CPC

    Average amount of Cost-per-click (CPC) paid for your Ads divided by your total Clicks during the specified Date Range.

  • Clicks

    Number of Clicks on your Ads during the specified Date Range.

  • Clicks by Keyword

    Number of Clicks on your Ads during the specified Date Range split up by Keywords.

  • CTR

    Number of Clicks your Ad receives divided by the number of times your Ad is shown during the specified Date Range. It's often used to help determine the effectiveness of an Ad.

  • Impressions

    An Impression is counted each time your Ad is served on Google's Ad Networks, such as on Google.com or other Publisher Websites and Apps during the specified Date Range.

  • Impressions by Keyword

    An Impression is counted each time your Ad is served on Google's Ad Networks during the specified Date Range split up by Keywords.

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Customize this dashboard with Databox

Sometimes, you’ll want to dive deeper into performance. When you need to customize this template (or any other dashboard) to include different metrics, add metrics from different sources, etc., you can do so by using Databox’s Dashboard Designer.

The Designer allows you to easily drag-and-drop metrics and visualizations from any data source right into your dashboard.

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