HubSpot Marketing Email Performance Dashboard Template

Template created by IMPACT IMPACT
Download this free email performance dashboard template to measure the overall success of your email campaigns from HubSpot. Track overall engagement rates as well as opens, clicks, and deliveries by campaign.

Uses one-click integrations:

  • HubSpot Marketing HubSpot Marketing

If you don’t use HubSpot Marketing, you can pull data from any of our 70+ one-click, native integrations or from spreadsheets, databases and other APIs.

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What you’ll learn from this HubSpot Marketing Email Performance Dashboard template

With this HubSpot Marketing email dashboard, you’ll be able to see how your most important email metrics are trending over time. Monitor your email open and clicks, track the number of new leads and unsubscribes, and more. Connect your HubSpot Marketing account to learn:

  • What is your overall email performance and how is it developing through time? Knowing how your email campaigns are resonating with your subscribers (like open rate and CTR) helps you determine your future steps and campaigns. Learn what’s working and use it to your advantage.
  • How many leads are my email campaigns generating? Is there a relationship between the number of people opening your emails and the number of new leads generated? Gain a better understanding for how your email campaigns influence acquisition and make adjustments accordingly.
  • How many people unsubscribed? Monitor unsubscribes on a daily basis to see which campaigns result in unsubscribes to ensure you’re sending out the right content to the right people.
  • Which email campaigns are working best? Measure email deliveries, opens, and clicks on a campaign basis and learn which campaigns are driving results and which are in need of improvement.
  • How many website sessions do my email campaigns generate? Track email opens and website sessions side-by-side and measure the relationship between emails sent and the number of people visiting your website.
  • Is my click through rate (CTR) increasing or decreasing over time? Easily track your click-through rate and compare to previous periods to see if you’re increasing engagement over time. If not, make adjustments when they matter most.

Pull additional data using our deep integration with HubSpot Marketing

What else can you track and visualize with our deep integration with HubSpot Marketing? When it comes to traffic and conversions, almost anything:

  • Website traffic and conversions
  • Traffic and lead demographics
  • Landing Page performance
  • The conversion rate(s) throughout your marketing and sales funnel(s)
  • Track and compare the efficiency of your marketing campaigns
  • Monitor campaign improvements and growth over time

There are many, many different metrics and metric combinations you can track using HubSpot Marketing. And in Databox, you can quickly visualize 100s of HubSpot metrics in a variety of different ways, alongside all the important metrics from other data sources you’re using.

Read more about Databox’s HubSpot Marketing integration.

HubSpot Marketing HubSpot Marketing metrics included in this template
  • Contacts Lost by Email Title (by Last updated)

  • Emails Clicked

    Number of Emails Successfully Clicked during the specified Date Range.

  • Emails Clicked by Email Title (by Last Updated)

    Total number of Emails Successfully Clicked split up by Email Title. All collected data will be pushed to the Date that the Email was Last Updated. Therefore, an email must be updated during the specified Date Range to have data displayed. No historical data is available from the initial connection.

  • Contact Lost

    Number of Contacts Lost during the specified Date Range.

  • Emails Delivered by Email Title (by Last Updated)

    Total number of Emails Successfully Delivered split up by Email Title. All collected data will be pushed to the Date that the Email was Last Updated. Therefore, an email must be updated during the specified Date Range to have data displayed. No historical data is available from the initial connection.

  • Emails Opened

    Number of Emails Successfully Opened during the specified Date Range.

  • Emails Opened by Email Title (by Last Updated)

    Total number of Emails Successfully Opened split up by Email Title. All collected data will be pushed to the Date that the Email was Last Updated. Therefore, an email must be updated during the specified Date Range to have data displayed. No historical data is available from the initial connection.

  • Emails Sent

    Number of Emails Successfully Sent during the specified Date Range.

  • Email Click Rate

  • Email Open Rate

  • New Leads

    New Leads Created during the specified Date Range (include Offline Source).

  • Sessions

    Number of times the Site was Visited during the specified Date Range.

Customize dashboard
Explore all of Databox’s functionalities:

Customize this dashboard with Databox

Sometimes, you’ll want to dive deeper into performance. When you need to customize this template (or any other dashboard) to include different metrics, add metrics from different sources, etc., you can do so by using Databox’s Dashboard Designer.

The Designer allows you to easily drag-and-drop metrics and visualizations from any data source right into your dashboard.

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