Drift Essentials: Google Analytics & Playbooks A/B Testing

By mashing up Google Analytics Sessions with Drift's # of New Conversations, we've created a #mashup metric that will help you start more conversations with your customers. Also included is an A/B Test for Slide-over Playbooks in Drift.

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Used one-click connectors:

  • Google Analytics Google Analytics
  • Drift Drift

If you don’t use Google Analytics or Drift, we can pull data from 50+ cloud data sources. And you can push your own data too (API Docs).

Focus on conversations vs conversions with your website strategy

  • Are you having enough conversations with visitors to your site?
  • Are you responding to your users quickly enough?
  • Which playbook results in more Opens and Clicks?
  • Test microcopy on different playbooks and pick winning results.

Key Metrics

  • Conversations, Sessions
  • Avg. Time to First Response
  • Messages Sent, Opened & Clicked by Playbook