Mixpanel Integration

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Mixpanel dashboard and KPIs in Databox

Mixpanel is quickly becoming one of the most sought-after analytics platforms for web and mobile.

With their unique event- and user-based approach they’re taking the hurt out of conventional analytics, allowing you to focus more on analyzing the metrics that really matter to your product or service.

Mixpanel metrics in Databox

With the Mixpanel integration for Databox, you’ll be able to quickly and easily view all of your most important Mixpanel metrics right from Databox. Focusing on users first, you’ll be able to keep track of your new and active users for different time intervals. With top events you’ll be able to see what your users are up to — helping you understand what’s working and what’s not. You can also leverage the power of your Mixpanel Funnels right in Databox, with our funnels overview datablock.

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Understanding that a lot of Mixpanel users eventually become really advanced and end up with completely customized accounts, we also built the best possible solution to retrieve almost anything from Mixpanel. With the Mixpanel Query Builder you’re able to construct your own queries to retrieve specific or custom metrics directly from Mixpanel. More info about the query builder is coming soon!


Here are 7 of the most popular datablocks used in the Mixpanel integration:

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Events

See how your Mixpanel events are trending over the last 7 days.

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Top events

This shows you the most popular events in your Mixpanel account in the last 7 days. By tapping on the table, you can toggle between different intervals.

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Active users

See how your active users are trending over the last 7 days.

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New users

See how new many new users use your product or service in the last 7 days.

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Top funnels completion rate

Lists your funnels with the highest completion rate for the last 7 days.

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Retention rate

This shows you the weekly and monthly retention rate together in one block.

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Most active users events

An ordered table containing users with the most events and the number of events for each in the last 7 days.

How to integrate Mixpanel with Databox?

For a successful integration, you’ll first need your Mixpanel API Key and API Secret. They are obtainable in Account properties in your Mixpanel account.

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In the Databox Designer you can find the integration under the Available data sources in the Data Manager. Click on Connect under the Mixpanel logo.

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In the activation pop-up, fill in all the details and click Activate. It takes ~1 min to activate the integration. After successfully activated, Mixpanel will start sending requested data to Databox.

If you have any questions about connecting your Mixpanel account to Databox, don’t hesitate to reach out to us. Drop us a line at hi@databox.com anytime!

This article was last updated on February 3, 2017