Here's How the HubSpot Blog Drives 5 Million Visits Every Month

When it comes to inbound marketing, and more specifically, leveraging content marketing to attract customers to your website, there’s no better case study than HubSpot.

The HubSpot Blog is 12(!) years old, and according to Emma Bruder, director of the blog, it’s still HubSpot’s top lead generator.

Brudner has been at HubSpot for over 4 years and has seen the content strategy continue to evolve in that time.

In this episode of Ground Up, Brudner joins Pete Caputa to chat about all things blog related, including:

The data behind the performance of the HubSpot Blog
What HubSpot’s organic strategy looks like
The pillar/cluster model
How the blog team is structured, and much more

Enjoy.

Click here to listen on Apple Podcasts.

Or, click here to listen on Overcast.

Or, listen below via Soundcloud.

Article by

Tamara Omerovic

Tamara is Content Editorial Manager at Databox. She is an SEO aficionado, a coffee addict, and a huge museum lover! When she's not working or writing, she enjoys visiting an art gallery, drinking her 5th coffee with her friends, or playing video games.

Here’s How the HubSpot Blog Drives 5 Million Visits Every Month

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