Articles by author Rachael Bassey

Rachael Bassey is a community development specialist at Databox. She believes our silenced stories can change the world if shared. She loves to travel, volunteer and capture moments with her camera.

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Metrics & Chill Podcast

How KlientBoost Improved Customer Engagement and Retention with a Unique Approach to Setting Client Goals

In this episode of Metrics & Chill, KlientBoost’s founder, Jonathan Dane joins the show to talk about how identifying and improving one metric helped boost customer engagement, customer retention, productivity, employee happiness, and so much more.

Rachael Bassey Metrics & Chill Podcast Rachael BasseyRachael Bassey   |  Jul 2

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Metrics & Chill Podcast

From 3 Hours to 17 Minutes: How Databox Reduced Chat Response Time in One Week

In this episode of Metrics & Chill podcast, find out how Databox reduced median first response time, and which measures have been implemented to ensure this success is long-term and sustainable.

Rachael Bassey Metrics & Chill Podcast   |  Jun 25

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Metrics & Chill Podcast

Google’s Page Experience Update: How to Better Prepare Your Agency and Clients According to Pepperland Marketing

In this episode of Metrics and Chill, Sean Henri, Founder and CEO at Pepperland marketing, shares the latest Google Page Experience update details, including how his agency prepared themselves and their clients and the changes they implemented.

Rachael Bassey Metrics & Chill Podcast   |  Jun 18

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Metrics & Chill Podcast

How Powered by Search Increased Sales Qualified Leads by 142% Quarter-Over-Quarter

In this episode of Metrics and Chill, Mark Thomas, Head of Growth at Powered by Search, walked us through how he drove the strategy that led to an increase in SQLs by 142% quarter-over-quarter.

Rachael Bassey Metrics & Chill Podcast   |  Jun 11

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Metrics & Chill Podcast

How Sweet Fish Media Reduced Revenue Churn Rate by 12% in 12 Months

In this episode of the Metrics & Chill podcast, Logan Lyles, VP of Customer Experience at Sweet Fish Media, talked about how they lowered revenue churn from 15% to 3% in 12 months despite the pandemic.

Rachael Bassey Metrics & Chill Podcast   |  Jun 4

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Metrics & Chill Podcast

How the Weidert Group Improved Goal Conversion Rates for a Client by 77% (Year-Over-Year)

In this episode of the Metrics & Chill podcast, learn how the Weidert group helped a client simplify reporting and improve their conversion rates by 77% (year-over-year).

Rachael Bassey Metrics & Chill Podcast   |  May 28

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Metrics & Chill Podcast

How Seventh Sense Improved their Active Audience Rate by 17 Percent

In this episode of the Metrics & Chill podcast, Mike Donnelly, founder and CEO at Seventh Sense, talked about the right way to measure and improve one important email marketing metric: active audience with email.

Rachael Bassey Metrics & Chill Podcast   |  May 21

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Metrics & Chill Podcast

How Virayo Marketing Improved Trial Signups by 70% for a Client

In this episode of the Metrics & Chill podcast, Robbie Richards, Director of SEO at Virayo Marketing, shared how they skyrocketed trial signups for a client by 70% purely from organic traffic.

Rachael Bassey Metrics & Chill Podcast   |  May 14

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Ground Up Podcast

Inside Tettra’s Long, Winding, and Persistent Path Toward Achieving Profitability

Andy Cook, co-founder and CEO at Tettra, shares the company’s journey from “Ramen profitability” to actual profitability over the course of several years.

Rachael Bassey Ground Up Podcast   |  Nov 11 2019

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Ground Up Podcast

Building a Content Engine & The Importance of Left Brain/Right Brain Marketers with Elle Woulfe

On this episode of Ground Up, Elle Woulfe shares her experiences of 12 years of building content marketing engines and marketing teams in Martech.

Rachael Bassey Ground Up Podcast   |  Nov 4 2019

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Ground Up Podcast

How HubSpot Instilled a Culture of Growth That Expanded Well Beyond Marketing

On this episode of Ground Up, Kieran Flanagan talks about the early days of freemium at HubSpot, instilling a growth discipline that expanded well beyond the marketing team, managing cross-functional teams, and more.

Rachael Bassey Ground Up Podcast   |  Oct 21 2019

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Ground Up Podcast

How CloudApp Grew to 3 Million Users Without a Marketer on Staff (And How Things Have Changed Now That They Do)

On this episode of Ground Up, CloudApp’s Joe Martin shares how they grew to 3 million users without a marketer on staff and how their approach to marketing has evolved now that they do.

Rachael Bassey Ground Up Podcast   |  Oct 14 2019

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Ground Up Podcast

How a Vulgar Card Game Helped Shape Transistor & Disrupt Podcast Hosting

On this episode of Ground Up, Transistor cofounder Justin Jackson shares why he and his co-founder Jon started a “boring” podcast hosting company, how they netted their first 100+ customers, and how they modeled their growth in order to grow without outside investment.

Rachael Bassey Ground Up Podcast   |  Oct 7 2019

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Ground Up Podcast

Marketing in Survival Mode with Owl Labs’ Rebecca Corliss

On this episode of Ground Up, Rebecca Corliss talks about landing press coverage before you have a product or website, building a brand and content marketing engine from scratch, and marketing through survival mode.

Rachael Bassey Ground Up Podcast   |  Sep 30 2019

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Ground Up Podcast

Ben Jabbawy on Privy’s Journey Back from (Almost) Out-of-Business

On this episode of Ground Up, Ben Jabbawy talks about pivoting, a failed acquisition, and how a handful of loyal customers helped fund their early growth.

Rachael Bassey Ground Up Podcast   |  Sep 26 2019

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Ground Up Podcast

The Power of Consistent Messaging & Clear Differentiation with Intercom’s Shane Murphy

On this episode of Ground Up, Shane Murphy joins John to discuss consistency in messaging, moving upmarket, and how to differentiate in a crowded market.

Rachael Bassey Ground Up Podcast   |  Sep 24 2019

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Ground Up Podcast

Lessons from 7+ Years of Bootstrapping ProfitWell with Patrick Campbell

Patrick Campbell sits down with John to share the peaks and valleys of bootstrapping ProfitWell over the last 7 years, including making $0 in year one, managing product/market fit, building a consulting model to help sell Price Intelligently, and going through 2 bouts with cancer.

Rachael Bassey Ground Up Podcast   |  Sep 23 2019

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Ground Up Podcast

How Lessonly Built a Thriving Brand Community–One Llama at a Time

On this episode of Ground Up, Kyle Lacy sits down with John Bonini to discuss brand-building, communicating your brand’s vision, and battling imposter syndrome.

Rachael Bassey Ground Up Podcast   |  Sep 17 2019

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Ground Up Podcast

Building Lola’s Marketing Engine from Scratch with Jeanne Hopkins

On this episode of Ground Up, Jeanne Hopkins sits down with John Bonini to discuss building a strong team, nurturing relationships and team accountability.

Rachael Bassey Ground Up Podcast   |  Sep 16 2019