Articles by author Kevin Kononenko

Kevin Kononenko Growth Marketer @ Databox. Making it easy for marketers to tell the story of their success. Everton FC supporter. Startup guy.

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Marketing

Track These 5 Google Analytics Metrics to Measure Your Blog’s Success

Don’t waste your time tracking vanity metrics. Instead, track these 5 blog metrics to reveal the content that attracts, engages, and converts your visitors.

Marketing Kevin Kononenko   |  Jan 25

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Marketing

24 Free-Forever Marketing and Sales Software Tools

Here are the 24 free sales and marketing tools that marketers and salespeople in the Databox community are using to fill gaps in their processes.

Marketing   |  Apr 1 2022

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Agencies

40 Digital Marketing Software Tools Top Agencies Recommend

What’s the best marketing software for your agency? We asked dozens of agencies to share their “must-have” tools.

Agencies   |  Feb 16 2022

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Marketing

What is a KPI? A Comprehensive Guide with Tips and Examples

A Key Performance Indicator (KPI) is a metric that signals how well a company is achieving important business objectives. Here’s how to set and track yours.

Marketing   |  Jun 19 2021

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18 Proven B2B Instagram Marketing Strategies

Instagram isn’t just for travel bloggers, influencers, and consumer brands. Here’s how 35+ B2B companies are building their brands on Instagram.

  |  May 22 2021

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Agencies

37 Marketers Share Their Favorite Marketing Design Software

We polled 35 marketers to find the best marketing design software for creating assets for presentations and campaigns. Here are the 20 tools they recommend.

Agencies   |  Sep 23 2020

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Integrations

The 41 Best HubSpot Integrations (According to 80 Marketers)

There are hundreds of apps that integrate with HubSpot, but which are the best? To find out, we asked 79 marketers to share their favorites.

Integrations   |  Nov 13 2019

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Marketing

23 Proven Email Marketing Tips From Top Digital Marketers

To improve all of your email KPIs—get more opens, drive more clicks, and boost your conversions—follow these 23 proven email marketing tips.

Marketing   |  Oct 3 2019

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Marketing

Save Time with These Ready-to-Use & Free Marketing Templates

Stop building things from scratch. Use these free marketing templates to create stunning and effective marketing assets in less time and at a lower cost.

Marketing   |  Sep 20 2019

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Agencies

26 Marketing Agency Account Manager Interview Questions

Leaders from more than 30 marketing agencies share their favorite account manager interview questions to ask (and their favorite answers to receive).

Agencies   |  Aug 13 2019

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Agencies

How Marketing Agency, Synx, Now Provides Its Clients Better Visibility into Their Performance

Hear how Charles McKay rolled out processes that allow his agency’s account managers to double their productivity and provides clients with greater visibility into their businesses.

Agencies   |  Oct 26 2018

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Agencies

How PR 20/20 Creates Client Reports 3X Faster & Spends More Time on Strategy

Keith Moehring shares how his agency has used automated dashboards to set and hit marketing goals for clients.

Agencies   |  Oct 25 2018

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Agencies

How PHNX21creative Built Its Client Reporting Process from Scratch

Here’s how Kenny Lange uses automated reporting to help his clients understand their digital marketing strategies and set reasonable expectations for his agency.

Agencies   |  Oct 23 2018

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Agencies

How To Offer Analytics as a Service When Your Prospect Isn’t A Good Fit For a Marketing Retainer

We interviewed Tyler Pigott, CEO from Lone Fir Creative, to learn how his agency has opened their 4th revenue stream: coaching services around digital marketing.

Agencies   |  Oct 22 2018

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Agencies

How Big Sea Generates $50,000 in Billable Time Every Year With Automated Reporting

Here’s how Andi Graham from Big Sea stopped wasting time manually assembling client reports and began tracking data in real-time and billing time for higher-value work.

Agencies   |  Oct 18 2018

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Agencies

How Grou Uses Databox To Create Client Presentations 5x Faster

Learn how Grou creates their client presentations in 2 days, rather than 2 weeks. Also, see how they use our Goals and Client Performance tools over the course of the month.

Agencies   |  Oct 12 2018

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Agencies

How Pepperland Marketing Improved Client Traffic by 10% After Adopting Databox

Sean Henri’s 6-person agency was spending way too much time building error-prone client reports. Here’s what happened once they started using Databox.

Agencies   |  Oct 4 2018

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Agencies

30 Degrees North Saves Hours on Client Reporting Every Month. Here’s How They Reallocate That Time.

Tabitha Young shares how she has used reporting templates, annotations, and live dashboards to cut their report-building time by 66%.

Agencies   |  Sep 28 2018

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Agencies

How IDS Agency Saves 72 Hours Every Month on Client Reporting

Ismail Aly has leveraged real-time performance data as a key differentiator in the market. Hear how his agency, IDS, leverages the power of Databox to improve client relationships and save hours on reporting every month.

Agencies   |  Sep 27 2018

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Agencies

How Bluleadz Increased Sales Qualified Leads for Clients by 20%

Learn how Bluleadz uses weekly meetings to focus on the most important client KPIs, make adjustments in real-time, and improve ROI for their clients.

Agencies   |  Sep 26 2018

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Marketing

10 Marketing KPIs That Will Predict Your Team’s Success

This guide will help you set up KPIs for your marketing team so you can learn which metrics will lead to revenue growth.

Marketing   |  Sep 19 2018

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Sales

The Psychology of Sales Enablement (INBOUND 18 Session)

Amber Kemmis from SmartBug Media shared the lessons she has learned after rolling out sales enablement services to clients.

Sales   |  Sep 13 2018

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Agencies

7 Steps to Creating Contagious Content (INBOUND 18 Session)

Marcus Sheridan of IMPACT shares the 7 ways that content can distinguish your brand from all your competitors.

Agencies   |  Sep 13 2018

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Agencies

How To Avoid Analysis Paralysis (INBOUND 18 Session)

Amanda Nielsen shared the framework that New Breed Marketing uses to choose the correct marketing metrics for their clients.

Agencies   |  Sep 13 2018

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Agencies

How To Close Deals Faster at Your Agency (INBOUND 18 Session)

Karl Sakas shared some tips on managing the sales process that he has learned after working with hundreds of agencies.

Agencies   |  Sep 13 2018

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Management

How to Use OKRs to Set, Track, and Hit Your Quarterly Goals

See how OKRs connect each employee’s daily work to their greater purpose and learn how to implement OKRs in your organization.

Management   |  Aug 1 2018

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Marketing

The 10 Facebook Metrics That Every Marketer is Tracking [Original Data]

We analyzed over 25,000 data points to uncover the 10 most-tracked Facebook metrics that marketers are tracking and how they’re visualizing the data.

Marketing   |  Jul 16 2018

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Marketing

18 Expert Tips for Running Your First Influencer Marketing Campaign

From defining your personas to executing on outreach and promotion–here’s how you build a successful influencer marketing program.

Marketing   |  Jun 27 2018

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Marketing

A Beginner’s Guide to Mobile Website Optimization

Use this guide to learn about all the different considerations and elements when it’s time to optimize your website for mobile devices.

Marketing   |  Jun 13 2018

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Marketing

18 Marketing Podcasts That Have Built A Cult Following

We polled our community of digital marketers to learn about their favorite podcasts which have not yet made it mainstream. Here is what they said.

Marketing   |  Jun 8 2018

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Marketing

How to Increase Blog Traffic When You’ve Tried Everything Else

These fundamental rules of social psychology will help you understand how you can improve your blog content and drive traffic growth.

Marketing   |  Jun 6 2018

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Agencies

Meet the First 116 Certified and Premier-Level Databox Partners

Here are the digital marketing agencies that have made the biggest commitment toward becoming more goal-focused and data-driven.

Agencies   |  May 30 2018

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Sales

The Best Time To Send Email, According to Marketing and Sales Experts

Here’s how experienced marketers decide when to send their emails as well as their favorite times to send email over the course of the week.

Sales   |  May 30 2018

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Marketing

15 Shopify Integrations to Supercharge Your Store

We polled our audience of e-commerce experts to learn about the software tools they use alongside Shopify. Here is what they said.

Marketing   |  May 22 2018

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Agencies

How Your Agency Can Create Interactive Content Without A Developer

Here’s how digital agencies are using interactive content to distinguish their service offerings as inbound and content marketing have become saturated.

Agencies   |  May 18 2018

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Marketing

Google’s Top Ranking Factors Explained By Applying for A New Job

This visual explanation will help you understand how Google decides which piece of content will rank first for a given keyword.

Marketing   |  May 16 2018

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Marketing

15 Free Mobile Apps That Instantly Make Marketers More Productive

Our community of digital marketers shared the mobile apps that help them make the most out of every single day.

Marketing   |  May 15 2018

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Marketing

The 20 Free Software Tools That Startup Founders Rely On Most

We asked 32 startup leaders to share the free software tools they relied on most in order to grow. Here are the ones they recommended most.

Marketing   |  May 9 2018

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Marketing

28 SEO Techniques That Can Dramatically Increase Your Organic Traffic

We surveyed over two dozen SEO experts on the common mistakes marketers are making and the techniques they use to fix them.

Marketing   |  Apr 26 2018

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Marketing

9 Popular LinkedIn Ads Features That Will Help You Reach The Perfect Audience

LinkedIn Ads released a series of new features in late 2017 that give it unique advantages over Facebook Ads and AdWords.

Marketing   |  Apr 19 2018

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Agencies

How To Become Your Digital Marketing Agency’s Favorite Client

Some of our top agencies shared the characteristics of client relationships that lead to their best work. Learn how to make your agency more effective.

Agencies   |  Apr 13 2018

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Marketing

Basic Google Analytics Concepts Explained By Visiting A Shopping Mall

This visual explanation will help you understand the basic terms that Google Analytics uses to organize your data.

Marketing   |  Apr 9 2018

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Marketing

35 HubSpot Features That Users Can’t Live Without

Power users reveal the features that make inbound marketing with HubSpot unbelievably easy.

Marketing   |  Apr 9 2018

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Marketing

44 Social Media Marketing Tactics That Still Drive Engagement, Leads and New Customers in 2018

Here are the most up-to-date ways that you can use social media to generate measurable results for your business.

Marketing   |  Apr 8 2018

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Marketing

20 Local Marketing Software Tools to Attract and Engage Nearby Buyers

Here’s how digital marketers can reach a local audience on a limited budget.

Marketing   |  Apr 5 2018

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Marketing

The Top Content Marketing Formats for 2018 [Survey Results]

We asked 27 top marketers what content marketing formats they’ll be investing into this year. Here’s what they’re doing and why.

Marketing   |  Apr 2 2018

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Marketing

32+ Live Website Chat Features You Need If You Want More Leads

These live chat software features have made chat a popular way for marketers and salespeople to connect and convert website visitors at a higher rate.

Marketing   |  Mar 28 2018

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Marketing

52 Tips to Improve Company Blog Performance

Here is how the experts get stellar blog results.

Marketing   |  Mar 22 2018

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Agencies

4 Fixable Marketing Agency Challenges
[2018 HubSpot Agency Study]

HubSpot surveyed over 1,000 agencies to uncover the most common priorities among agencies.

Agencies   |  Mar 19 2018

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Marketing

11 Marketing KPI Reports with Industry-Specific Benchmarks

Prove that your marketing goes above and beyond your competitors with industry-specific comparisons

Marketing   |  Mar 19 2018

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Analytics

How To Track Your WordPress Post Metrics by Author and Publish Date in Google Analytics

If you want to learn which authors write the best content on your blog or the performance of your recent blog posts, use this guide to bring in data with Google Tag Manager.

Analytics   |  Mar 15 2018

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Using Databox

Client KPI Dashboards, Goals, Alerts + 8 More Features Your Agency’s Reporting Tool Needs

Our marketing agency partners love these 11 Databox features the most.

Using Databox   |  Mar 15 2018

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Agencies

Improve Marketing Agency Efficiency with These 20 Software Tools

If your agency spends all day shuffling data and organizing communication, you will never have time to do great work for your clients or grow the agency.

Agencies   |  Mar 5 2018

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Marketing

How To Improve Sales & Marketing Alignment, According to 23 Inbound Marketing Experts

Collaboration between the sales and marketing team can make your company much more productive with the same number of employees.

Marketing   |  Mar 2 2018

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Marketing

Turn More Leads Into Customers With These Tactics from 24 Experienced Digital Marketers

If you feel like you generate plenty of leads, but don’t see them convert into revenue, use these tips to get more out of your existing lead generation efforts.

Marketing   |  Mar 1 2018

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Marketing

65 Common SEO Mistakes (And How The Experts Fix Them)

Here are the most common mistakes that SEO experts see when they work with a new company, and the strategies they use to address them.

Marketing   |  Feb 27 2018

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Agencies

How This 2-Person Agency Helps Clients Understand The Story Behind Their Data

Advancify, a small agency based in Bellingham, Washington, uses Databox to simplify the story behind their work and make data-driven marketing decisions.

Agencies   |  Feb 19 2018

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Marketing

Facebook Ads Features The Experts Gush About

Facebook ads experts share their favorite parts of the Facebook Ads tool, and how they use it to generate amazing ROI.

Marketing   |  Feb 7 2018

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Marketing

13 Video Marketers Reveal The Tactics Behind Their Top-Performing Videos

Here are a few of the video marketing tactics that helped these digital marketers produce their best work.

Marketing   |  Feb 1 2018

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Agencies

How Interactive Content Is Replacing Ebooks and Static Infographics [Webinar Summary]

We ran a webinar with Ceros to show how interactive content generates more leads than traditional lead capture tools.

Agencies   |  Jan 31 2018

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Agencies

The 4 Main Takeaways From HubSpot’s Agency Sales Bootcamp

I attended HubSpot Agency Sales Bootcamp. Here are the major takeaways from the 12 agency leaders in attendance.

Agencies   |  Jan 26 2018

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Marketing

12 Proof Points that Ebooks Are Not Dead

Marketers keep saying Ebooks aren’t the effective lead generators they once were. Hooey!

Marketing   |  Jan 24 2018

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Agencies

3 Ways to Establish Trusting Relationships with Your Clients by Being More Transparent

Jeff Coon from Stream Creative shares how his agency wins the trust of clients before they even hire them, and then keeps building trust throughout the entire engagement.

Agencies   |  Jan 11 2018

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Marketing

Convert More Visitors Into Leads With These Proven Strategies From 25 Digital Marketers

Once a digital marketing tactic becomes popular, its effectiveness goes way down. Here’s how to convert more leads and stay one step ahead.

Marketing   |  Jan 9 2018

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Content Marketing

53 Digital Marketers Share Their Top-Performing Blog Posts from 2017

These 53 marketers shared their best articles from 2016-2017 and the reasons why they performed so well.

Content Marketing   |  Jan 4 2018

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Marketing

20 Social Media Marketers Share Their Top Instagram Posts for A B2B Audience

Using Instagram for B2B marketing is still a new concept. We polled our audience to discover top-performing posts, and which tactics lead to more attention.

Marketing   |  Dec 27 2017

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Sales

Improve Sales Rep Effectiveness With These 4 Data-Driven Tactics

Use these metrics to monitor and improve the performance of your sales reps in real-time.

Sales   |  Dec 27 2017

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Marketing

3 Mental Mistakes That Prevent You From Hitting Your Business Goals

It can be tough to follow through on the goals that you set at the beginning of the year. Here are 3 strategies you can use to stay on track every month.

Marketing   |  Dec 21 2017

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Marketing

Monthly Goals, Checked Daily Are The Secret to Hitting Annual Targets

According to psychology, the simple act of tracking monthly marketing goals daily will improve your performance? Don’t believe me? Read the science and follow these 4 steps…

Marketing   |  Dec 15 2017

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Content Marketing

The 5 WordPress Plugins I Use To Eliminate The Crappy Parts of Publishing Blog Posts

If I didn’t have these 5 plugins, I would spend all day uploading and optimizing images, waiting for guest publishers and formatting copy.

Content Marketing   |  Dec 13 2017

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Agencies

Why Agencies Should Replace Marketing Reporting with “Insights As a Service”

Charles McKay from Synx avoided the process of creating marketing reports for years until he could ensure that his efforts actually benefitted clients.

Agencies   |  Dec 11 2017

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Marketing

Your Email Open Rate Is Higher Than You Think

Our email marketing tool was reporting an email open rate that was too low. Here’s how we figured that out and measured the real rate.

Marketing   |  Dec 7 2017

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Agencies

4 Ways Inbound Marketing is Changing in 2018

Here’s how the digital marketing landscape is shifting in 2018, based on speeches from marketing leaders at INBOUND17.

Agencies   |  Dec 7 2017

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Agencies

How Marketing Analytics Services Helped 7 Agencies Cement Their Client Relationships

We interviewed 7 agencies that charge clients to setup analytics dashboards to find out how they do it and how clients benefit.

Agencies   |  Dec 4 2017

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Agencies

How to Outsource Your Agency’s Work to Other Marketing Agencies

These 3 agencies exclusively deliver the specialized work most agencies can’t do in-house.

Agencies   |  Nov 17 2017

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Marketing

How To Create A Facebook Ad That Does Not Make You Sound Like a Soulless Marketer

Facebook users have seen thousands of bland ads. Here’s a formula for connecting with your audience at a high rate.

Marketing   |  Nov 1 2017

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Agencies

10 HubSpot Partner Impact Award Winners Share The Tactics That Helped Them Win

We surveyed HubSpot Impact Award winners to learn about the changes they made on the way to winning. Here is what they said.

Agencies   |  Oct 27 2017

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Marketing

I Used Personalized Send Times for 15,000 Marketing Emails, and Here Is What I Learned.

Instead of choosing one time to send emails to my entire list, I used send time personalization to make sure each email arrived at the right time. Here are the results.

Marketing   |  Oct 23 2017

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Marketing

25 Inbound Marketers Share the Top Sessions from INBOUND 17

We surveyed our community of INBOUND attendees to find the most valuable sessions from the 2017 conference. Each includes a link to the presentation.

Marketing   |  Oct 20 2017

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Agencies

Get Your Agency Started on Video Marketing With Free Guidance From the Experts at The Sales Lion

We are doing 2 webinars with the video marketing experts at The Sales Lion to teach agencies how to get started. Here’s how to participate.

Agencies   |  Oct 19 2017

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Agencies

Databox Announces Integration with Wistia to Help Agencies Prove Video Marketing ROI

Check your Wistia video stats alongside data from HubSpot, Google Analytics and 50+ other sources — anytime, on any device.

Agencies   |  Oct 10 2017

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Product and Design

7 Major Feature Releases from HubSpot Connect Partners at Inbound 17

These growing companies released significant product updates at Inbound 17 to make your inbound marketing even more effective.

Product and Design   |  Oct 5 2017

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Marketing

The Fundamental Marketing Principle That Even Seasoned Digital Marketers Seem to Forget

Digital marketers love to obsess over metrics. But when they do not focus on the right KPIs, they make it impossible to meet growth goals.

Marketing   |  Oct 5 2017

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Product and Design

How To Create Product-Driven Growth (Inbound 17 Session)

Kieran Flanagan from HubSpot shared the strategies used by his growth team to grow HubSpot revenue as quickly as possible.

Product and Design   |  Sep 28 2017

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Marketing

The Invisible Giant That Mucks Up Our Marketing (Inbound 2017 Session)

Rand Fishkin from Moz shared the ways that marketers hold themselves back when they strictly focus on near-term ROI.

Marketing   |  Sep 28 2017

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Content Marketing

Creating High-Value Content in the Peak Content Age (Inbound 2017 Session)

Scott Meyer from 9 Clouds shared the tactics he has used to take on fewer clients and generate more profit than ever before.

Content Marketing   |  Sep 27 2017

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Agencies

5 Steps to Cut The Crap And Seriously Scale Your Agency (Inbound 17 Session)

Andrew Dymski from DoInbound shared 5 tips he has learned from helping hundreds of agencies become more process-oriented.

Agencies   |  Sep 27 2017

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Marketing

Turn Google Analytics Data Into Powerful Insights in 15 Minutes or Less (Inbound 2017 Session)

Gabe Wahhab from Square 2 Marketing shared some of the top tactics he uses to analyze Google Analytics data from new clients.

Marketing   |  Sep 27 2017

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Agencies

How To Predict Inbound Marketing Results (Inbound 2017 Session)

Mike Lieberman shares the tactics he uses at Square 2 Marketing to analyze client data and evaluate each stage of the funnel.

Agencies   |  Sep 26 2017

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Agencies

IMPACT Reveals the Specific Processes They Use to Build Trust and Retain Clients

This Diamond HubSpot partner uses data in every interaction with clients to continually prove their value.

Agencies   |  Sep 25 2017

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Agencies

How This Diamond HubSpot Partner Rolled Out Automated KPI Reports To Their Clients

After replacing its KPI spreadsheets with automated dashboards, Revenue River can now spend much more time improving client results.

Agencies   |  Sep 22 2017

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Content Marketing

How We Built A Personalized Benchmarking Tool in 48 Hours Using Typeform and Zapier

We wanted our new interactive quiz to be an experience, not just another piece of blog content. So we turned to Typeform and Zapier!

Content Marketing   |  Sep 18 2017

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Marketing

Introducing the Beat Your Benchmark Tool: Compare Your Marketing To Similar Companies

Discover how your inbound marketing results compare to companies with a similar size, revenue or industry.

Marketing   |  Sep 15 2017

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Analytics

9 Low-Cost KPI Analytics Dashboard Tools That Are Ridiculously Easy to Setup

If you are looking to grow your company’s revenue faster with minimal spend and effort, you can use these tools to better monitor and analyze your business performance.

Analytics   |  Sep 12 2017

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Marketing

The Topic Cluster Content Strategy Explained by Visiting a Casino

If you have visited a casino, then you can understand the pillar + cluster model of content creation.

Marketing   |  Sep 11 2017

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Management

Why Your Marketing Goals May be Setting You Up For Failure (And What To Do About It)

Tom Shapiro, author of Rethink Your Marketing, shares the goal-setting framework he has created after helping hundreds of businesses with digital marketing strategy over 20 years.

Management   |  Sep 6 2017

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Marketing

These 8 Email Nurturing Campaigns Produced Amazing Results. Here’s Why…

Our community of marketers shared their top email campaigns. They also shared the reasons they worked so well.

Marketing   |  Sep 6 2017

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Analytics

How Rheo Makes Data-Driven Product Decisions Using Real-Time Dashboards [Case Study]

Rheo, a venture-backed tech startup, shared its strategy for keeping the entire product team aligned around the conversions that drive their business.

Analytics   |  Sep 1 2017

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Sales

Why These 23 Small Businesses Chose HubSpot CRM over Salesforce

We surveyed our community of digital marketing agencies and small business leaders to discover the most important factors in choosing a CRM

Sales   |  Aug 30 2017

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Marketing

Here’s What Happens When You Don’t Choose the Right Marketing Channel [Infographic]

If you are trying multiple digital marketing channels at once, you may be wasting your money.

Marketing   |  Aug 8 2017

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Agencies

22 Marketing Agencies Shared Their Top Case Studies. Here Are the Precise Strategies They Used.

These digital marketing agencies identified a big opportunity for a client and used a combination of inbound marketing, SEO and CRO to create outstanding results.

Agencies   |  Aug 8 2017

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Analytics

Databox Partners with SEMrush to Help Marketers Report SEO Results Next to Everything Else

We are excited to be working alongside SEMrush to help marketers monitor and report their top of the funnel marketing results next to other marketing data.

Analytics   |  Aug 4 2017

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Content Marketing

14 Inbound Marketing Podcasts Ranked By Popularity

Inbound marketing podcasts are sprouting up left and right. Here is your guide to the most popular ones.

Content Marketing   |  Jul 28 2017

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Analytics

Is Your Website Easy To Understand? Test it With Qualitative Data Using Amazon MTurk

Use these scripts, screenshots and strategies on Amazon Mechanical Turk to get real feedback in 3 hours or less

Analytics   |  Jul 24 2017

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Agencies

How to Position Automated Marketing Reporting To Your Clients

If clients are familiar with dry Excel presentations or Powerpoints, they may not be immediately excited about automated reporting. Here is how to fix that.

Agencies   |  Jul 21 2017

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Analytics

How Turnkey Office Space Leverages Databox to Make Data-Driven Marketing Decisions

Learn how one online marketplace for co-working space uses real-time data to create marketing strategies

Analytics   |  Jul 18 2017

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Basics

Learn How to Automate Marketing Reporting in Databox with These 17 Animated GIFs

These 17 GIFs reveal how easily you can automate your reporting across 50+ services

Basics   |  Jul 14 2017

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Marketing

4 Reasons Your Email Marketing is Underperforming and the Silver Bullet That’ll Fix Everything

How personalized send times improve email marketing effectiveness by delivering a message at the right time for each recipient.

Marketing   |  Jul 12 2017

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Agencies

The 6 HubSpot Marketing Dashboards Your Agency Needs to Fully Automate Client Reporting

Use these 6 dashboard reports to automatically present your HubSpot data so you never need to touch a marketing spreadsheet again.

Agencies   |  Jul 11 2017

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Management

4 Telling Signs That Your Business Has Hit A Ceiling [Interview]

These 4 indicators will tell you when you need to overhaul the systems within your business in order to get to the next level.

Management   |  Jul 6 2017

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Marketing

How To Discover Your Product’s Most Compelling Value Proposition Within 72 Hours

Use a simple testing framework to find the copy that grabs your customer’s attention with services like Google AdWords and Facebook Ads.

Marketing   |  Jun 21 2017

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Marketing

10 Agile Marketing Leaders Quadrupled Their Productivity With These Exact Steps

We interviewed 10 marketing leaders on the ways they use Agile to get more out of their team. Here is what they said.

Marketing   |  Jun 19 2017

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Agencies

90 Marketing Leaders Reveal What They Really Want From an Agency Partner

Here are the top trends from the 2017 Global Digital Outlook Study, which surveyed 126 agencies and 90 marketers on their top desires for 2017.

Agencies   |  Jun 9 2017

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Agencies

How This Veteran Agency Leader Leverages Data to Win Bigger Accounts

John McTigue sets Kuno Creative apart from other agencies by digging deeper into his prospect’s data.

Agencies   |  May 23 2017

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Agencies

How 17 Agencies Use Data To Pitch Prospective Clients

Here are the strategies 17 agencies use to identify opportunities and issues before they sign up a client.

Agencies   |  May 18 2017

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Content Marketing

How We Use Wordable to Eliminate the Irritating Parts of Blogging with WordPress

How we took the mind-numbing copy+paste out of our blogging process

Content Marketing   |  May 9 2017

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Content Marketing

The Unsurprising Result of Focusing on Quantity over Quality in Your Blogging

Here’s what happens when you quantify blogging efforts based on number of posts.

Content Marketing   |  May 8 2017

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Harvard Business Review Reveals Facebook Likes Are Not as Useful as You Think

Page and post “likes” may not lead to any actual real-world behavior. Learn how they can.

  |  Apr 19 2017

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Marketing

6 Companies Getting Amazing ROI from Their Unique Email Marketing Strategies

How companies like Drift, Death to Stock Photo, The Clymb, HomeAdvisor, The New York Times and Crowe Horwath are using segmentation, personalization and first-person voice to increase opens, clicks and sales from email marketing.

Marketing   |  Apr 12 2017

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Analytics

12 Confusing Google Analytics Terms That Marketers Need to Know

Use these powerful Google Analytics features to find your best sources of traffic and conversions.

Analytics   |  Apr 10 2017

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Marketing

How Content Curation Can Help You Quickly Build A Big, Loyal Email List

You don’t need to create a lot of original content to build a big following

Marketing   |  Apr 5 2017

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Thoughts

The Human Brain Can’t Decode Your Marketing KPI Spreadsheet

Your marketing KPI spreadsheet is baffling your clients instead of demonstrating how hard you worked to produce stellar results. Here’s why.

Thoughts   |  Mar 28 2017

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Marketing

The Best SEO Tools & Features According to 35 Marketing Experts

35 SEO experts weigh in on the best SEO tools including insights on the features that make them great and how to use them to improve your search rankings.

Marketing   |  Feb 14 2017

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Agencies

How 31 Marketing Agencies Created an Unbeatable Value Proposition by Choosing a Niche

These agencies picked a niche market or service offering in order to differentiate themselves from the 100s of thousands of other agencies out there.

Agencies   |  Jan 22 2017